Skip to content
English
  • There are no suggestions because the search field is empty.

What is metadata?

Metadata is data that can be added to a contact or respondent, such as date of birth, affiliation site, telephone number or any other data that would be useful to you in understanding their responses.

This metadata is retrieved when you import contacts to complete a survey.

A piece of metadata has :

  • a label : surname, first name, date of birth, etc. ;
  • a data type : email, text, date, list, ... ;
  • a link: contact or respondent
  • a DCP (Personal Data Protection) property: yes or no.

There are two groups of metadata in Journey :

  • standards 👉 This metadata is available by default in Journey. They can be used on all projects. Examples: Email, Last name, First name, Date of birth, ....
  • Custom metadata (available soon) 👉 This is metadata that you can define for each project. They are limited in number and are only available within the project on which they are defined.