Skip to content
English
  • There are no suggestions because the search field is empty.

What is a hot survey?

This type of survey is used to assess customer satisfaction immediately after an interaction with a company.

An on-the-spot survey meets two criteria:

  • it consists of a small number of questions (4 questions maximum);
  • it is made available to the customer as soon as possible after the interaction.

A hot survey allows :

  • your customers to express themselves directly to you and limit the circulation of negative opinions;
  • identify customers at risk (dissatisfied, legal risks, etc.);
  • identify potential ambassadors;
  • monitor and analyse the impact of your actions on your indicators in real time.

By carrying out on-the-spot surveys on all your customer journeys, you can identify the stages of friction and better understand where to focus your efforts to improve your customers' experience.