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What do I do if I don't have a contact ID?

When importing contacts into Journey, it is mandatory to provide a unique identifier. However, if your CRM or database does not have a specific contact/customer ID, you can use an alternative field to uniquely identify each customer, such as the e-mail address.

As the e-mail address of your contacts is also mandatory when importing, make sure you include the e-mail in both the Contact ID column and the E-mail column.

Make sure that each e-mail is unique in your database. Avoid using temporary or generic e-mail addresses which could cause duplication or customer tracking problems.

Example of procedure:

  • Before importing, check that your file contains a column for the Contact ID where the e-mail is inserted as a value.
  • Make sure that the same information is also available in a separate column for the email.

💡By following these steps, you can therefore manage contact identification even when you don't have a unique identifier.