If you want to know at a glance which themes require your attention, you should use the matrix of themes distributed by volume and sentiment. This matrix is accessible through the Analysis submenu under the Dashboard menu.
It is divided into the following four zones:
- Act Quickly: themes frequently mentioned and with a negative sentiment.
- Monitor: themes rarely mentioned and with a negative sentiment.
- Maintain: themes rarely mentioned and with a positive sentiment.
- Capitalise: themes frequently mentioned and with a positive sentiment.
To create this matrix, we rely on themes and sentiments detected in comments via our semantic analysis engine. Each theme is represented by a circle where:
- its position depends on the number of times a theme has been detected and the average sentiment of the part of the sentence in which the theme was identified;
- its size depends on the number of times it was detected.
When you hover over a bubble, the average sentiment and the number of comments in which our AI detected this theme will be displayed.
For readability, only the 15 most detected themes are considered in this matrix.
Filters allow you to specify what you would like to focus your analysis on.