---
title: What is a customer journey?
description: "A customer journey brings together all the interactions a customer has with a company before, during and after the purchase of a product or service. As part of customer experience management : 💡 Our"
---

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October 25, 2024

# What is a customer journey?

A customer journey brings together all the interactions a customer has with a company before, during and after the purchase of a product or service.

As part of customer experience management :

- the first step is to map this customer journey

💡 Our experts can help you define it, contact us if you would like more information here 👉 [Contact us](https://www.vocaza.com/nous-contacter/)

- The second is to look for friction points and potential obstacles to make the journey smooth and seamless **👉 that's what Journey enables**!

- [Get started](https://knowledge-base.vocaza.com/en/vocaza-journey/get-started?hsLang=en)
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- [Setting up a customer journey](https://knowledge-base.vocaza.com/en/vocaza-journey/setting-up-a-customer-journey?hsLang=en)
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    - [How to analyze my results?](https://knowledge-base.vocaza.com/en/vocaza-journey/analysing-my-results?hsLang=en#how-to-analyze-my-results)
    - [What are the semantic analysis models for comments?](https://knowledge-base.vocaza.com/en/vocaza-journey/analysing-my-results?hsLang=en#what-are-the-semantic-analysis-models-for-comments)
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