---
title: How are my contacts’ personal data anonymized?
description: GRPD
---

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December 8, 2025

# How are my contacts’ personal data anonymized?

**In accordance with the GDPR\***, contacts whose [data retention period](https://knowledge-base.vocaza.com/en/vocaza-journey/how-long-do-you-keep-personal-data?hsLang=en) has expired are automatically anonymized.

### What does this mean?

- The anonymization action is **permanent and irreversible**.
- Survey responses are **retained** for statistical analysis.
- The following personally identifiable data are **deleted** and replaced in the interface with the label **“Anonymized”**:
  
    - Email
    - Contact ID
    - First name
    - Last name
    - Gender
    - Phone number
    - Date of birth

### ⚠️ Important consequences

- It is **not possible to re-import** a contact who has been unsubscribed and anonymized.
- Anonymized responses remain accessible for **global analytics**.
- **Anonymized at-risk contacts cannot be processed**.

\*GDPR: [General Data Protection Regulation](https://gdpr.eu/)

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